Play with Virtual Dogs on the Beneful Interactive Window Display 2012

Inwindow Outdoor and Fallon’s designers created an interactive window display for the dogfood’s brand Purina Beneful. The displays where placed in the Columbus Circle subway station in New York City and other locations like: Atlanta, Chicago, LA and St. Louis.
Passers-by could customized their virtual dog, take pictures with them and play fetch. Even dogs are attracted to these displays.